Cotton Percale is 100% pure and natural cotton with a plain, tight weave which gives it its characteristic matte feel and fine finish. Smooth, crisp material that is extremely cool on skin, Cotton Percale gets softer and better with every wash. To minimise wrinkles, shake the sheets out when moving from washer to dryer. Extremely durable and long lasting, Cotton Percale should be your material of choice if you prefer the feel of hotel-like crisp smooth sheets against your skin.